Social Media / Product Launch Specialist

Patsco Windshield Repair is seeking a Social Media / Product Launch Specialist to join our team in Houston, Texas. This role is ideal for a creative and detail-oriented individual who excels in social media management and has a passion for successfully launching products and services. You will play a pivotal role in promoting our brand, engaging with our audience, and ensuring the successful introduction of new windshield repair products.

Key Responsibilities:

- Social Media Management:

Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and customer loyalty.

Create and curate compelling content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Monitor social media channels for trends, comments, and mentions, and respond to customer inquiries and feedback promptly.

Implement paid advertising campaigns on social media platforms to promote product launches and special promotions.

Analyze social media performance metrics to track progress and optimize strategies for increased reach and engagement.

- Product Launch Coordination:

Collaborate with cross-functional teams to plan and execute product launches effectively.

Develop and implement social media campaigns and content to support product launches and create buzz.

Work closely with the marketing and design teams to create visually appealing and engaging product launch materials.

Ensure consistent messaging and branding across all marketing materials and social media channels.

- Reporting and Analysis:

Monitor and report on social media KPIs, including follower growth, engagement rates, click-through rates, and conversion metrics.

Use data-driven insights to make informed decisions and adjustments to social media strategies.

Prepare regular reports summarizing the performance of social media efforts and product launches.

- Requirements:

Bachelor's degree in marketing, communications, or a related field.

Proven experience in social media management, with a focus on creating engaging content and growing online communities.

Familiarity with social media scheduling and analytics tools.

Strong written and verbal communication skills.

Creative thinking and the ability to generate innovative social media content ideas.

Strong project management and organizational skills.

Knowledge of the automotive industry trends is a plus.

If you are a social media enthusiast who is also passionate about launching products successfully and you meet the qualifications listed above, we encourage you to apply for the Social Media / Product Launch Specialist position at Patsco Windshield Repair.

Apply in person 10:00am Monday 2/5/2024 @ 5635 NW Central Dr Ste E-101, Houston, TX 77092. (346) 399-4162. Thanks.