Salesforce Marketing Cloud Admin

Salesforce Marketing Cloud AdminDirect Hire

Onsite 3 days per week @ Fort Worth TX 76109Salary: $95,000 + Bonus + ESOP The Salesforce Marketing Cloud Administrator is a subject matter expert that is pivotalin growing the capabilities of the marketing department.This individual will leverage a deep understanding of the capabilities and functionality of Salesforce Marketing Cloud to lead the development of new initiatives, enhancements, operations, and production support for the platform.This role is a member of our customer centricity team, which works to use data to better understand our clients and improve their experience.This is an excellent opportunity in a great company culture with high visibility and career growth potential. What will you be doing?

• Lead the implementation of the Marketing Cloud within the marketing team, working with internal stakeholders and external agency partners
• Work with business stakeholders to deploy all marketing cloud campaigns and journeys, including emails, landing pages, text messages, and distributed marketing
• All user setup/deactivation, roles, permissions, and business units
• Oversee and maintain marketing cloud connect, including all data extensions, contacts configuration, and FTP work
• Design and delivery of solutions in Email Studio, Journey Builder, Marketing Cloud Intelligence and mobile studio
• Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
• Conduct marketing team user training and actively partner with training teams to promote user adoption of Marketing Cloud

Education

• Bachelor’s degree

Work Experience

• 1-5 years experience working hands-on in Marketing Cloud, ideally involving integrations with Salesforce core and other platforms.

Knowledge, skills, and abilities

• Salesforce marketing cloud administrator certification preferred
• Ability to work with clients to design customer journeys, and associated data models.
• Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.
• Strong understanding of email marketing, including best practices, IP warming, reporting, and UTM parameters
• Understanding of API’s and third-party integrations
• Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives
• Ability to collaborate within and across teams

Desirable/bonus:

• Desirable experience: Marketing Cloud Intelligence, Informatica/Jitterbit/Talend/Dell Boomi, Interaction Studio, Commerce Cloud, Salesforce CDP, Advertising Studio, Social Studio
• Experience with Google Analytics (360), PPC Advertising
• In-depth experience with Salesforce and marketing reporting, including lead generation,
• Active in the Salesforce Trailblazer community
• Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience) or Guide Template Language).