Omni Channel Marketing Manager

OMNI CHANNEL MARKETING MANAGER LAWRENCE TOWNSHIP, NJ This is a Hybrid role! Hourly pay rate is between $58.00 to $64.29. Required Skills:

• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
• Experience in pharmaceutical digital marketing is required.
• Experience in consumer digital marketing within the Rx pharmaceutical category.
• Experience leading digital engagement, channel, and analytics activities.
• Pharmaceutical Consumer/Patient Digital Strategy and tactical Experience.

• Ability to serve as a dedicated tactic lead.
• CRM, Website, Search and Social Experience.

• Strong Collaboration with internal business teams.

• Demonstrated Excellence in managing partner agencies.

• Ability to Evaluate and lead optimization of tactics.
• Proven ability in managing digital agencies, vendors, and cross-functional support teams.
• Competence in developing, evaluating, and activating consumer media plans.
• Demonstrated ability to successfully navigate internal MLR review processes.
• Strong oral and written communication skills.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.

• Ability to work in the office two- three days a week.
• Business travel may be required, up to 10%.
• Product launch and/or Immunology experience a plus.
• Prior Digital or Media Marketing Agency experience is a plus.
• Launch and category experience is a plus.

Project Description:

• In this role, you will be responsible for the management and execution of omni-channel engagement plans to support a mature brand within the unbranded and branded space.
• You will serve as a dedicated engagement point-of-contact within the Cardiovascular/Immunology group reporting into the Associate Director, Experience Planning.
• This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
• This role is part of the Omni-Channel Experience Strategy & Planning team, which sits within the broader Worldwide Customer Capabilities group.

• Drive & own execution of the engagement plan for the Brand.
• Contribute to patient engagement recommendations based upon patient insights and brand strategy.
• Review and revise creative briefs and other necessary requirements documentation to support the development of digital programs as well as the production team.
• Maintain a solid understanding of the digital standards and guidelines, inclusive of ensuring internal and external partners are adherent and working from the latest documentation.
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, POC, websites, mobile, eMail, social media, SEO/SEM).
• Partner with the digital agencies, media partners and the Client's Production team to define project scope, costs, timelines, and deliverables.
• Lead, where applicable, internal, and external meetings to keep projects moving and help eliminate any barriers by providing actionable solutions (outside of production specific areas).
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs are based on insights and analytics.
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
• Monitor project status and budget and provide regular updates on progress, challenges, and solutions.
• Demonstrate digital and patient program experience.
• Demonstrate ability to track and manage annual digital program and media budgets.

This 12+ month position starts ASAP. Please E-MAIL your resume (attachment to email) with rate and availability to Maureen: ALPHA'S REQUIREMENT #23-00155 MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE