Omni-Channel Marketing Manager

OMNI-CHANNEL MARKETING MANAGER LAWRENCE TOWNSHIP, NJ This is a Hybrid Role - Ability to work in the office two days a week is preferred. Required Skills:

• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
• Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
• Experience leading digital engagement, channel, and analytics activities.
• Proven ability in managing digital agencies, vendors, and cross-functional support teams.
• Competence in developing, evaluating, and activating HCP media plans.
• Demonstrated ability to successfully navigate internal MLR review processes.
• Prior Digital or Media Marketing Agency experience is a plus.
• Strong oral and written communication skills.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.

Project Description:

• The Worldwide Omni-Channel Experience Strategy & Planning team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, and Production teams.
• In this role, you will be responsible for the management and execution of omni-channel engagement plans to support a client's brand.
• You will serve as a dedicated point-of-contact for an immunology brand reporting into the Associate Director, Engagement.
• This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
• Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
• Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy.
• Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, Email, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.).
• Partner with the Brand, digital agencies, media partners and the client Production team to define project strategy, scope, timelines, and deliverables.
• Lead pull through digital tactics and media programs that drive business impact.
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
• Monitor project status and provide regular reporting on progress, challenges, and solutions.
• Demonstrated digital and HCP program experience.
• Demonstrated ability to track and manage annual digital programs.
• Hybrid work opportunity.
• Ability to work in the office two days a week is preferred.

This 6+ month position starts ASAP. Please E-MAIL your resume (attachment to email) with rate and availability to Maureen: ALPHA'S REQUIREMENT #23-00212 MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE