Omni Channel Marketing Manager

OMNI - CHANNEL MARKETING MANAGER LAWRENCE TOWNSHIP, NJ Hybrid work opportunity. Ability to work in the office two days a week is preferred.Required Skills:

• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
• Experience in pharmaceutical digital marketing.
• Experience leading digital engagement, channel, and analytics activities.
• Proven ability in managing digital agencies, vendors, and cross-functional support teams.
• Competence in developing, evaluating, and activating HCP media plans.
• Demonstrated ability to successfully navigate internal MLR review processes.
• Prior Digital or Media Marketing Agency experience is a plus.
• Strong oral and written communication skills.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.

• Contribute HCP/DTC omni-channel engagement recommendations based upon customer insights and brand strategy.
• Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, etc.).
• Partner with the Brand, digital agencies, media partners and the Client's Production team to define project strategy, scope, timelines, and deliverables.
• Lead pull through digital tactics and media programs that drive business impact.
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
• Monitor project status and provide regular reporting on progress, challenges, and solutions.
• Demonstrated digital and HCP/DTC program experience.
• Demonstrated ability to track and manage annual digital programs.