Product Manager (web Analytics)
- Category: Et cetera
- Deadline: 01st August 20222022-08-01T00:00:00-0700
- California
Vacancy expired!
Job Title: Product Manager (web Analytics) Duration: 12 Months Location: Remote Job Description: Must Have
- Experience with Adobe analytics tracking design and implementation is required.
- Experience with Tealium tag management systems.
- Manage and prioritize daily intake of tag management requests, including but not limited to: clickstream data requirements for new and existing site functionality, and Adobe Analytics tracking configuration
- Own Adobe Analytics organization wide, which includes hosting regular user trainings and office hours, triaging support tickets, onboarding platform users, and managing user communication across a large user base
- Facilitate implementation of new tagging initiatives for marketing optimization, personalization, and web analytics purposes; drive data collection strategy and optimization
- Drive improvement in accuracy of data capture by maintaining and enforcing data requirements across teams, developing automated regression testing capabilities, and creating mechanisms for proactive anomaly detection/alerts
- Define and communicate analytics requirements and facilitate data collection decision making across the company
- 3+ years of Analytics or IT experience, at least 1 yr of experience in tag managent and web/app analytics implementation.
- Experience with web analytics tools (i.e. Adobe Analytics, Google Analytics, Amplitude etc.) and or App / Mobile.
- Experience with tag management systems (i.e. Tealium, Signal, Google Tag Manager, etc.)
- Experience with JavaScript, pixel implementation, or web development (nice to have)
- Detail oriented with very strong analytical and problem-solving skills
- Comfortable with decision making and project management in an ambiguous and rapidly changing environment
- Ability to effectively manage competing priorities, escalate appropriately and handle multiple assignments at once
- Capable of communicating complex ideas clearly and succinctly both verbally and in writing and to a diverse group of stakeholders