Marketing Technical Writer
- Category: Et cetera
- Deadline: 25th May 20232023-05-25T00:00:00-0700
- California
Vacancy expired!
job summary:
- Bachelor's degree in Marketing, Communications, or Journalism preferred
- 5 years or more technical product marketing, and/or editing background
- Minimum of 3-years of SEO writing experience (either in-house or agency)
- Ability to take insights from Google Analytics, Keyword Tracking Software and adjust strategy based on key performance metrics.
- Ability to communicate with developers and articulate how the SEO strategy will align
- Ability to communicate to a wide variety of audiences including business and technical decision-makers
- Initiative to self-manage, and represent Product Marketing organization
- Manage multiple priorities as an independent, self-starter within a rapidly evolving business
- Knowledge of technical language guidelines
- Experience with Jira and/or Asana
- Develop customer-focused marketing deliverables for courses and exams including: course overviews, exam overviews, and external course-related web page copy.
- Ensure content is mechanically correct (spelling, punctuation, and grammar) and is consistent with guidelines.
- Create outbound product marketing deliverables and messaging which includes value proposition, competitive advantage, benefits, and descriptions used for major launches, certification revisions, course releases and web updates.
- Understand business unit, portfolio and product-level strategies and align product marketing efforts with insights from portfolio management.
- Review and proofread marketing-related content for completeness, accuracy, appropriate language and form.
- Identify risk factors and work collaboratively with key stakeholders
- Excellent presentation skills including PowerPoint development
- Experience level: Experienced
- Minimum 5 years of experience
- Education: Bachelors