Marketing Position (in house) Full time

About Canyon Coolers:

Canyon Coolers is a dynamic and growing family company that specializes in providing premium ice chests and drinkware solutions for outdoor enthusiasts and adventurers. Our products are designed to meet the demands of outdoor activities, from river trips, hunting, to camping and more. We are passionate about delivering high-quality, innovative products that enhance the outdoor experience and take pride in our commitment to customer satisfaction.

Job Description:

We are seeking a self directed, results-driven and fast paced Marketing Specialist to join our team at Canyon Coolers. In this role, you will be responsible for forming and executing marketing strategies that resonate with our adventure outdoors clientele, enhancing brand awareness, and driving product sales. You will work closely with cross-functional teams to create compelling marketing campaigns, engage with our target audience, and contribute to the growth of the company in a measurable way.

Key Responsibilities:

Marketing Strategy Development:

Formulate and implement marketing strategies aligned with the company's goals.

Identify and understand the unique needs and preferences of the adventure outdoors clientele.

Digital Marketing:

Manage and optimize digital marketing efforts, including SEO, PPC, and social media advertising.

Monitor digital marketing performance and adapt strategies to maximize reach and ROI.

Work closely with our E Commerce Specialist to support them with fresh, effective ad creation that supports re direct ads, google ad-words, and Amazon channels among others.

Relationship Development:

Foster and manage relationships with other brands and companies that align with Canyon Coolers

Foster strong relationships with our adventure outdoors customer base, addressing their inquiries and feedback promptly.

Solicit and use customer feedback to enhance products and marketing strategies.

Direct freelance marketers, influencers and other brand partners

Brand Promotion:

Build and maintain a consistent brand image that resonates with the outdoor adventure community.

Collaborate with influencers, other outdoor brands, and outdoor enthusiasts to promote our brand.

Attend, create and organize events as needed

Support our sales team as needed for dealer support, create hang tags or other point of sales material.

Manage content for various marketing channels, including social media, email campaigns, blogs, and product descriptions.Create content that resonates with outdoor enthusiasts, highlighting the value of our products.

Marketing Analytics:

Use data and analytics tools to measure the effectiveness of marketing initiatives and make data-driven decisions.

Generate regular reports to assess campaign performance and areas for improvement.

Ideal Qualifications:

ROI Ad management analysis, and ad creation

Proven experience in marketing, especially in industries related to outdoor, adventure, or lifestyle products.

Strong understanding of digital marketing techniques, SEO, social media, and email marketing.